Born in Berlin in 2018, NABE has helped Europe’s leading cycling and outdoor brands communicate with their communities through PR, branding and communication strategies — operating as an in-house team. Thanks to the professional and personal background of everyone working for NABE, we can deliver multilingual communication packages that are both impactful and engaging.
About NABE
Learn what we are all about
Latest NABE news
Café Colombia: SCARPA athlete Jorge Díaz-Rullo proposes 9c
After more than four years of work on the project, the Madrid-based climber places the route at the cutting edge of sport climbing.
10 Years of NOVA Eroica: Celebrating Italian Gravel Cycling on the strade bianche of Buonconvento and the Val d’Orcia
A decade ago, ‘gravel’ was an almost unknown word in Italy. Today, it has become one of the most vibrant movements in modern cycling. At the center of this journey is NOVA Eroica, which celebrates ...
SCARPA names new North America CEO, promotes longtime internal leaders to new posts
Jonathan Degenhardt to take reins at SCARPA North America, Mark Mathews promoted to Chief Commercial Officer, Joe Higby to VP of Finance and Operations.
SCARPA introduces ALIEN 5.0: the full carbon race boot designed for optimum performance in competitive ski mountainee...
Lightness, reliability and race efficiency remain, whilst a color restyle reinvents the identity of a benchmark in the Alpine Touring Race segment.
SCARPA x GORE-TEX celebrate their partnership with an exclusive event in Vienna
Two strong brands, one shared vision: On March 12, 2026, SCARPA and GORE-TEX invite guests to a special event at Lighthouse10 at Haus des Meeres in Vienna.
The Valposchiavo becomes a spectacular Alpine stage for NOVA Eroica in Switzerland
Nova Eroica Switzerland, which will take place for the first time in the Valposchiavo on Saturday, 13 June 2026.